Tobacco, Volpetti (Philip Morris International): "Innovation for a smoke-free future"

PMI's chief consumer officer and president of smoke-free products at the 'Sensorium Worlds' event at Pirelli Hangar Bicocca in Milan.

"Achieving a smoke-free future requires a significant level of innovation. Innovation starts with creativity and curiosity. When we met with Stefano Seletti, we found the same level of curiosity, the same way of looking at a problem, an opportunity from a totally different perspective; it was a natural fit." These are the words of Stefano Volpetti, Chief Consumer Officer and President of Smoke-Free Products at Philip Morris International, at the presentation of 'Sensorium Worlds' at the Pirelli Hangar Bicocca in Milan, concluding the collaboration between Iqos Curious X and Seletti, inspired by curiosity and creativity. From this shared vision, Sensorium Worlds was born: an immersive space where art, technology, and imagination intertwine to redefine the ways we interact and perceive.

"Globally, the combustion-free product segment is the fastest growing," Volpetti continues. "We aim to have two-thirds of the company's revenue come from these products by 2030. We're currently at over 40%, and our top markets account for 80%. Italy plays a very important role in all of this." This is also thanks to consumers who "have already chosen to shift toward combustion-free products," Volpetti concludes.